GuestViews Insights
For the past 7 years, GuestViews has been giving a voice to visitors of places to visit: museums and art centers, heritage monuments, touristic destinations, etc. We are convinced that their ideas and feelings are an inexhaustible source of inspiration to help these places prepare for the future!
We have therefore launched GuestViews Insights: fun and anonymous consultations for the general public, aimed at identifying the expectations and dreams of people who love cultural visits.
In April 2020, we launched the #backtomorrow initiative. Its aim? To discover the consumption trends of cultural offer during the first lockdown, but also to identify ways to help cultural institutions prepare for the future.
In March 2021, we launched the #themuseumofthefuture initiative, in partnership with Belgian cultural institutions. Its aim? To answer a simple question: What would be your ideal museum? ; i.e. to understand visitors' preferences concerning the physical and online cultural offer and their expectations for the future!