What is your ideal museum?
The current crisis has greatly changed the nature of cultural offer. Cultural institutions have had to reinvent themselves and are constantly innovating in order to stay connected to their visitors.
To help them think about the future, it is important to analyse these changes. This is why GuestViews have launched #themuseumofthefuture initiative, from the 1st of March to the 30th of April. This fun and supportive questionnaire was open to everyone, whether you were a culture lover or simply curious and wanted to contribute to the future of these places.
We developed this project in partnership with a network of Belgian cultural institutions which, unlike their French counterparts who were still confined, had been opened for several months at the time of the consultation.
We found this step back particularly interesting in order to understand the challenges and opportunities of cultural practices that have emerged in recent months. Several highlights were brought to light: the search for human contact, the perpetuation of digital live offers and the solidarity of visitors.
Cultural institutions need you today!
Visitors' expectations for in situ visits and the virtual offer, relation to the cost of the ticket, preferences in terms of collecting feedback... Discover without further ado the participants' answers through 5 infographics:
The key elements of a satisfying visit
Visitors' expectations for the future
The voice of the visitor: an opportunity
Souvenirs from a visit
Profile of participants
The answers have been anonymised and are available on all our platforms: website, Twitter, Facebook and LinkedIn!
Thanks to our partners 💚
BeMuseum - Brussels City Museum - CENTRALE for contemporary art
Fashion & Lace Museum - GardeRobe MannekenPis - ICOM Belgique Wallonie-Bruxelles
Museozoom - Musée d'Ixelles - Musée des Beaux-Arts de Mons - Musée des Égouts de Bruxelles
Musées et Sociétés en Wallonie - Musées royaux des Beaux-Arts de Belgique